O&H Danish Bakery debuts Holly Berry Kringle for the holidays

O&H Danish Bakery is rolling out a limited-edition Holly Berry Kringle online now and in Southeast Wisconsin bakeries starting Dec. 7. The seasonal launch adds a new holiday flavor while expanding the bakery’s Christmas lineup for its busiest sales period.

Why it matters: - O&H Danish Bakery is using the holiday season to debut a limited-run Kringle that can drive both national online sales and in-store traffic in Southeast Wisconsin. - The launch strengthens the bakery’s seasonal lineup at a time when O&H produces up to 7,000 Kringle a day in December. - The holiday pastry also reinforces O&H’s core brand identity around Danish-style baking and giftable desserts.

What happened: - O&H Danish Bakery introduced Holly Berry Kringle, a sugarplum-inspired holiday pastry. - The pastry is available online now for two-day nationwide delivery through the end of the year. - Holly Berry Kringle will arrive at O&H bakery locations in Southeast Wisconsin on Dec. 7 and will be sold there through Dec. 24.

The details: - Holly Berry Kringle starts with a cheesecake base. - The filling includes blueberries, strawberries, blackberries and raspberries. - The pastry is finished with buttery streusel, sweet icing, and purple and cream-colored sprinkles. - O&H describes the flavor as inspired by the sugarplum, the European Christmas confection made famous in holiday tales. - Sugarplums were popular from the 1600s through the 1800s and were handmade, multi-layered treats that took days to prepare. - O&H Kringle takes three days to create and features 36 layers of butter, dough and scratch-made filling. - Peter Olesen, president and fourth generation co-owner of O&H Danish Bakery, said the company wanted to "marry old and new" by drawing on the sugarplum tradition. - The holiday lineup also includes the return of A Very Danish Christmas Kringle, Santa’s Secret Christmas Kringle and Snickerdoodle Kringle. - A Very Danish Christmas Kringle is inspired by Risalamande, a traditional Danish Christmas dessert, and combines almond filling with Montmorency cherries from Door County, Wisconsin. - Santa’s Secret Christmas Kringle includes red velvet cake with vanilla pudding filling, frosting and Christmas sprinkles. - Snickerdoodle Kringle features cinnamon sugar cookie filling, cinnamon sugar coating and sweet frosting.

Between the lines: - O&H is leaning into nostalgia and heritage to make the new flavor stand out in a crowded holiday dessert market. - The company is pairing a new product launch with returning fan favorites to widen appeal across repeat buyers and gift shoppers. - The company’s mention of global reach underscores how a regional bakery has turned Kringle into a national shipping business.

What's next: - Customers can order Holly Berry Kringle online for nationwide delivery through the end of the year. - Shoppers can buy the pastry in O&H’s five Southeast Wisconsin bakery locations beginning Dec. 7. - O&H also is selling Kringle, gourmet gift packages and other items online at the bakery’s website.

The bottom line: - O&H Danish Bakery is betting a holiday-only flavor, plus a familiar lineup of returning Christmas Kringle, will keep the brand top of mind during its biggest sales season.