Bachmanns stacks up hot tub industry honors from global to local

Bachmanns Pools, Spas & Saunas says it has won major awards at the international, national, regional and local levels since 1985, including Hot Spring Spas’ 2024 global dealer honor. The Wisconsin retailer says the recognition reflects customer trust and service work as much as sales.

Why it matters: - Bachmanns Pools, Spas & Saunas has built a rare awards profile that spans the hot tub industry’s highest levels and local readers’ choice lists. - The honors can help reinforce consumer confidence in a category where after-sale service, repairs and installation matter as much as the product itself. - The company’s recognition also highlights the value of service departments, not just showroom sales, in specialty retail.

What happened: - Bachmanns Pools, Spas & Saunas says it has earned recognition at the international, national, regional and local levels since its founding in 1985. - The Wisconsin dealer’s top international recognition is the 2024 Locksin Thompson Dealer of the Year Award from Hot Spring Spas, a Watkins Wellness brand. - The award goes to one dealer each year from a network of more than 700 dealers in 70 countries. - Bachmanns is also the only dealership to win International Service Department of the Year three times. - The company has won Outstanding National Service Department twice and also received a SpaRetailer 2025 Retail Stars honor. - Bachmanns has also been named Regional Dealer of the Year. - Locally, the dealership has won Best of Madison and Best of Milwaukee.

The details: - Many of the company’s awards recognize the service department rather than the sales floor. - Bachmanns has been a Watkins Wellness authorized warranty service center since 1986. - The service team handles delivery, repairs and ongoing support after the sale. - Kiya Bachmann said, "Anybody can sell a hot tub, but we take great care of them after." - Fred Bachmann said the awards reflect customer trust and repeat business. - Fred Bachmann said becoming the most trusted dealer in Wisconsin matters most to the company. - Industry awards such as the Locksin Thompson are judged on customer satisfaction, service, showroom experience and sales training, along with sales results. - Six Bachmanns sales team members are graduates of the Watkins Wellness Top Gun training program. - The company has been featured in Milwaukee Magazine, Madison Magazine and Forbes Georgia.

Between the lines: - The award mix suggests Bachmanns has turned service into a competitive advantage, not just a back-office function. - The company is signaling that trust, training and post-sale support are central to its brand story. - The emphasis on local and national recognition gives Bachmanns credibility with both premium buyers and nearby consumers.

What’s next: - Bachmanns is directing customers to its promotions page for savings on floor models, demo units and last-season hot tubs. - The company continues to operate showrooms in Madison and Brookfield while serving communities across southern Wisconsin. - Bachmanns says more information is available at bachmanns.com or by calling 608-222-7727 in Madison or 262-333-7727 in Brookfield.

The bottom line: - Bachmanns says its awards record is proof that consistent service and customer trust can carry a family-owned dealer from local recognition to global industry honors.