Draft City to open at Outlets at the Dells for mall's 20th anniversary

Draft City Self-Pour Taproom & Eatery will open at Outlets at the Dells in Wisconsin Dells on Aug. 15, 2026, joining the center’s 20th-anniversary celebration. The new venue adds a self-pour beer, cider, wine and seltzer concept alongside a casual menu aimed at shoppers, families and groups.

Why it matters: - Draft City adds a new food-and-drink option at Outlets at the Dells as the shopping center marks 20 years. - The opening gives the center another draw for tourists and local shoppers in Wisconsin Dells. - The concept combines self-serve tasting with a sit-down eatery, which broadens the center’s entertainment and dining mix.

What happened: - Draft City Self-Pour Taproom & Eatery will hold its grand opening at Outlets at the Dells on Saturday, Aug. 15, 2026. - The opening coincides with Outlets at the Dells’ 20th anniversary celebration. - Outlets at the Dells is in Wisconsin Dells, Wisconsin. - The community is invited to join the center and Draft City for grand opening festivities on Aug. 15.

The details: - Draft City offers an interactive self-pour experience where guests can sample craft beer, cider, wine and seltzer at their own pace. - The eatery is designed for groups, families and shoppers looking to take a break. - The menu includes warm pretzels, wings, pizzas, paninis, wraps and salads. - Grand opening activities will include a ribbon cutting, live entertainment, giveaways and prizes. - Guests will also be able to try the self-pour concept, explore the food menu and mark the center’s 20 years. - Outlets at the Dells is in “The Waterpark Capital of the World!®,” Wisconsin Dells. - The center says it offers savings of up to 70%. - The 271,000-square-foot property has more than 60 retail brands, including Nike, Coach, Columbia, Five Below, Ulta Beauty and T.J. Maxx.

Between the lines: - The opening points to retail centers leaning harder into experience-based offerings to keep shoppers on site longer. - Draft City’s mix of self-pour drinks and casual dining is aimed at turning a shopping stop into a longer social visit.

What's next: - Outlets at the Dells and Draft City will host the grand opening celebration on Aug. 15, 2026. - Shoppers and visitors will then be able to use the new taproom and eatery as part of the center’s regular mix of tenants and amenities.

The bottom line: - Draft City gives Outlets at the Dells a new anniversary-era attraction built around food, drinks and a more social shopping experience.