Pemberton to fund free Lyft rides for Wisconsin residents on July 4

Pemberton Personal Injury Law Firm is offering up to 300 free Lyft rides in nine Wisconsin cities on July 4 to help curb impaired driving over the holiday. The program targets one of the state’s deadliest weekends on the road and runs from 9 a.m. July 4 through 9 a.m. July 5. Why it matters: - The Fourth of July is one of the most dangerous holidays on Wisconsin roads. - Alcohol-related crashes account for more than 38% of traffic fatalities during the holiday weekend. - The free ride program is aimed at helping residents get home safely and reducing impaired driving. What happened: - Pemberton Personal Injury Law Firm will provide up to 300 free Lyft rides worth up to $20 each on July 4. - The offer is available to eligible Wisconsin residents. - The program is open in Madison, Milwaukee, Green Bay, Eau Claire, La Crosse, Appleton, Waukesha, Baraboo and Sun Prairie. - Residents can claim a ride code through the Safe Ride Home page on the firm’s website. The details: - A qualifying Lyft ride must start or end in one of the eligible cities. - The ride must be taken between 9:00 a.m. on July 4 and 9:00 a.m. on July 5. - Each Lyft account can use the offer for one ride only. - The program ends once all 300 rides are claimed. - The firm said the initiative is part of a broader effort to support Wisconsin communities through charitable organizations, community events and safety-focused programs. - Pemberton Personal Injury Law Firm has more than 1,100 five-star reviews and offices in Madison, Baraboo, Sun Prairie and Eau Claire. - The firm handles car, truck and motorcycle accidents, wrongful death claims, slip and falls, dog bites, pedestrian and bicycle accidents, rideshare accidents, nursing home abuse, traumatic brain injuries, spinal cord injuries and product liability claims. Between the lines: - The campaign doubles as both a public safety effort and a community-facing brand move. - The timing around a high-risk holiday gives the promotion a direct link to the firm’s personal injury work. - Will Pemberton said the goal is to help people make a safer choice and avoid preventable crashes. What’s next: - Eligible residents can use the program during the July 4 holiday window until the 300-ride cap is reached. - Pemberton says the firm will continue community programs and charitable support throughout the year. - More information is available on the firm’s Safe Ride Home page.